August 24, 2009 § Leave a comment


While this most amazing book has been around since way before I was born I have only just discovered it and might I say what a discovery it is.

‘Take Ivy’ is a hard backed book published some time in the early seventies and it comprises in my opinion the most comprehensive look into the world and life of the ‘Ivy league’ colleges ( go seek ) I have ever seen. The photographs contained inside are to me like printed gold, had these images been in my life in my late teens and early twenties I would now probably be the owner the finest selection of seersucker and madras cotton shirts this side of London. Believe.

You see when I was younger I was involved in something we now call the ‘Mod’ scene which evolved out of the early sixties, Yes I had a scooter, a series 1 1969 Lambretta TV 175 to be exact but I most certainly did not have the feel and desire for the typical Ben Sherman shirt, desert boot and parka ensemble that we see so much of these days. The wearers of the aforementioned garments are not the real deal… sorry guys but it is true, they are probably just die hard fans of Paul Weller or the Small Faces more than anything else. A real Modernist at the time strived to be one step ahead and quite rightly so. After all it is Modernism. I believe in 1997 I was the real deal, as were my pals and peers. At the age of 17 and 18 we were wearing bespoke suits made at Callaghan’s or George the tailor on Hurst St, Birmingham, Bass Weejun penny Loafers, Brookes brothers shirts, U.S.A made White Converse, Real Vintage 501 jeans and anything else we could find that was ‘as worn by original modernists’.

Now I don’t bother so much with Modernism as I am too busy living my life but this book took me back and reminded me of the sheer class and quality that came out of the ‘Ivy’ era and the fact that even today you can see the the origins of ‘Ivy’ as clear as day all over the high street and catwalks, that said no one will ever do it quite like the originals.

Anyway take a peek at some of these scans and if you like the look of this book get your $2000 ready. Yes that’s right $2000.





Many thanks to The Trad for kindly taking the time to scan every single page of this magnificent book.



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You are currently reading Ivy. at Propperganda.


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